How Much Does a Home Care Franchise Cost? Understanding the Investment

When you’re considering starting a home care franchise, one of the first questions that comes to mind is: How much is this going to cost me? Understanding the true investment involved—beyond just the franchise fee—is crucial to making an informed decision and preparing for a successful launch.

At Serengeti Care, we believe in full transparency. Our goal is to help you understand where your money goes, what you’re getting in return, and how to confidently prepare for your franchise journey. From startup costs to ongoing fees, this post breaks down what you can expect when joining the Serengeti family.

The Total Investment: What’s Included

The total cost to open a Serengeti Care franchise ranges from $95,000 to $150,000, depending on your location, staffing decisions, and initial marketing strategy. Here’s what that investment typically covers:

• Franchise Fee: $45,000
  This one-time fee gives you exclusive rights to your territory, access to our systems, and entry into our full training and support program.

• Startup Costs: $30,000–$60,000
  This includes business licensing, legal setup, insurance, office space (if needed), initial caregiver recruitment, and working capital.

• Technology & Software: $5,000–$10,000
  Covers your CRM system, scheduling tools, caregiver apps, and business phone/email infrastructure.

• Marketing & Branding: $10,000–$20,000
  Includes your launch campaign, website, printed materials, and local advertising to generate leads fast.

• Training & Travel: Included in franchise fee
  Our in-depth onboarding training is provided at no extra cost—travel expenses are your responsibility.

While some franchises may advertise a lower upfront cost, it’s important to look at what’s included. At Serengeti, we prioritize value and support over volume, ensuring you’re set up for long-term success—not just a quick start.

Learn more about the startup experience on our How It Works page.

Ongoing Costs and Royalties

In addition to your startup investment, you’ll have a few ongoing costs as a franchisee. Here’s what to expect:

• Royalty Fee: 6% of gross revenue
  This fee covers continued access to our systems, weekly coaching, back-end support, and business development resources.

• Marketing Fund Contribution: 1% of gross revenue
  Helps build national brand awareness and supports local marketing efforts through pooled resources and campaign strategy.

• Operating Expenses: Variable
  Includes payroll, caregiver insurance, local advertising, and other standard business costs. These vary depending on your staffing and growth stage.

Unlike many franchises, we don’t nickel-and-dime you with hidden fees. You’ll always know exactly what you’re paying for—and why it matters.

Check out our Franchisee Stories to see how others have turned their investment into purpose-driven growth.

Funding Options & Financial Support

If you don’t have $100,000 liquid and ready to invest, don’t worry—you’re not alone. Many franchisees use SBA loans, retirement rollovers (ROBS plans), or other forms of financing to get started. We can connect you with trusted funding partners who specialize in franchise investments and can walk you through your options step-by-step.

We also provide financial coaching during onboarding to help you:

• Create a detailed business budget

• Manage cash flow and payroll

• Track ROI from your marketing spend

• Build a plan for profitability in your first 12–18 months

We want you to feel financially confident, not stressed.

Is a Home Care Franchise Worth the Cost?

The real question isn’t just what does it cost?—it’s what does it return? A Serengeti Care franchise gives you:

• A proven business model in a high-demand industry

• A deeply personal and meaningful career helping families

• Flexibility and ownership of your schedule

• Full training, mentorship, and daily support

• A chance to build lasting wealth on your own terms

When done right, the return on your investment isn’t just financial—it’s personal. And we’re here to guide you every step of the way.

Ready to Learn More?

If you’re serious about building a business that matters—and want clarity on costs, process, and support—we invite you to explore:

• What It Takes: Our ideal franchisee profile

• Contact/Apply: Set up a no-pressure discovery call

• About Serengeti Care: Learn who we are and why we’re different