In recent years, women have made extraordinary strides in business ownership — especially in mission-driven industries like home care. As more women seek financial independence, career flexibility, and purposeful work, home care franchising has emerged as a powerful pathway. And for women, veterans, and other underserved groups, funding opportunities like SBA loans, grants, and specialized support programs are making it easier than ever to step into franchise ownership.
In this guide, we’ll explore how women can access home care franchise SBA programs, benefit from veteran-friendly policies, and build lasting impact through purpose-driven entrepreneurship with Serengeti Care Franchise.
The caregiving industry reflects qualities that many women naturally bring to the table: compassion, communication, community leadership, and multitasking. But women are not just caregivers — they’re savvy business leaders who recognize opportunities in fast-growing industries.
Why women succeed in home care franchising:
Passion for service-oriented work
Strong interpersonal and team management skills
Desire for flexible, meaningful careers
Natural leadership in nurturing environments
Franchising offers a structured path to ownership, reducing the risks of starting from scratch — and when combined with supportive networks like Serengeti Care, the results can be transformational.
The U.S. Small Business Administration (SBA) has prioritized increasing access to business ownership for women and veterans. Their loan and development programs provide foundational support for those entering franchise ownership.
SBA 7(a) Loans – Most commonly used for franchise purchases; can fund fees, supplies, marketing, and payroll.
SBA Express Loans – Fast-tracked funding for smaller needs, often approved within 36 hours.
SBA Community Advantage Loans – Designed for underserved communities and women-owned businesses.
Veteran Advantage Program – Reduces fees and increases support for veterans and military spouses.
→ Learn how Serengeti helps franchisees prepare for SBA funding
Women and veterans pursuing a home care franchise can use SBA funding for nearly all startup costs, including:
Franchise fees
Office space or home office setup
Caregiving equipment or transportation
Staff hiring and training
Insurance and legal costs
Initial marketing and branding
With lower interest rates and longer repayment terms than private loans, SBA-backed loans are often the most accessible and sustainable option.
→ Learn more about what it takes to get started
While SBA loans are the most structured option, many women-owned and veteran-owned businesses also pursue grants, state subsidies, or nonprofit support programs. These include:
Amber Grant Foundation
Cartier Women’s Initiative
IFundWomen platform
Local women-in-business initiatives
StreetShares Foundation
Warrior Rising
Grants.gov for federal veteran programs
While competitive, these funding options can complement SBA loans or cover specific startup expenses like childcare, local marketing, or transportation.
→ See how franchisees have utilized diverse funding in our Franchisee Stories
At Serengeti Care Franchise, we are proud to support a growing network of female and veteran franchisees across the country. Their backgrounds range from healthcare to education to military service — but all share a common purpose: building thriving care businesses that uplift their communities.
Franchisee Spotlights:
A mother of two in Virginia who used an SBA Express loan to open a home care agency focused on senior women
A military spouse who launched her business while relocating across states, relying on Serengeti’s portable model
A nurse practitioner who transitioned into full-time business ownership, hiring 20 caregivers in her first year
→ Read their full journeys on our Franchisee Stories page
We understand that women and veterans often face unique challenges in business, from funding gaps to balancing family responsibilities. That’s why Serengeti’s franchise model is built to offer:
Flexible business models (remote-friendly or office-based)
Guided SBA loan support
Mentorship from female franchise leaders
Custom training programs designed for non-business backgrounds
Ongoing peer-to-peer learning and support
→ Discover the values that guide Serengeti Care
If you’re a woman or veteran ready to take the first step toward owning a home care franchise, here’s your roadmap:
Understand how franchising with Serengeti works, from training to operations to marketing.
We help connect you with lenders, SBA advisors, and local grant programs that match your eligibility.
→ Apply or request funding guidance
Once approved, you’ll go through comprehensive training tailored to your experience — with real-time support from the Serengeti team.
→ Check our blog for more funding and startup tips
Q: Do I need prior caregiving or business experience?
A: No — we train you fully, whether you come from healthcare, the military, or an unrelated field.
Q: Can I operate part-time at first?
A: Yes. Many franchisees begin while managing family life or another job and gradually scale up.
Q: How long does SBA loan approval take?
A: SBA Express loans may be approved within 36–72 hours; standard SBA 7(a) loans may take 2–6 weeks.
Home care franchising is more than just a business — it’s a calling. For women and veterans, it represents the chance to lead, serve, and succeed on your terms.
With SBA support, grant access, and a franchise partner like Serengeti Care, the path to ownership has never been more accessible — or more empowering.
✅ Apply today
✅ Explore our franchise stories
✅ See if Serengeti is right for you
Your future in purpose-driven entrepreneurship starts now.
503-979-6646
jeffm@serengeticare.com
📥 Get your free brochure now to explore the steps, benefits, and financial roadmap of owning a Serengeti Care franchise.
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